Transense Forms Translogik RFID Subsidiary

At the beginning of June, Transense Technologies plc formed a new wholly owned subsidiary to supply direct to Original Equipment Manufacturers (OEM’s), Value Added Resellers (VAR’s), System Integrators (SI’s), and in certain instances, directly to the end user. Translogik Ltd’s product line will include the Pneu Logic Ltd range of commercial tyre inspection equipment, which includes the OTR Tread Depth Probe, jointly developed with Transense, incorporating a Radio Frequency Identification (RFID) reader and the Transense SAW (Surface Acoustic Wave) sensor reader electronics. The company will also offer a tyre patch, which incorporates a Temperature and Pressure sensor, together with an RFID tag for “Cradle to Grave” tyre inventory purposes. Stand-alone RFID tags will be available for other asset management purposes.

Graham Storey, commercial director of Transense, commented: “Creating this new subsidiary gives Transense the ability to move directly into the supply chain, providing us with a further opportunity to unlock the commercial value of our patented sensor technology. The new range of Translogik RFID based products have unique characteristics that we believe give them a competitive advantage and allow us to target a significant growth area within the worldwide automotive and industrial sensor markets.”

The new subsidiary management team will be strengthened by the addition of Laren Yeomans formerly managing director of Pneu-Logic, Yeomans will now be sales director of Translogik Ltd. In addition Ken Field, formerly the sales director of Pneu-Logic Ltd, has joined Translogik Limited as a sales consultant.

Laren Yeomans said: “This new corporate structure will allow Pneu Logic Ltd to concentrate on its core capabilities, which is the design and manufacture of electronic equipment while at the same time giving myself and Ken the platform to aggressively pursue sales of a comprehensive range of products and solutions targeted at the OTR and commercial tyre markets in addition to the wider industrial applications of RFID.