Rotary Lift and Chief Automotive Technologies Join Forces

As a result of the move, Chief will relocate to Rotary’s world HQ and North American manufacturing facility in Madison, Indiana, USA. Gary Kennon, president of the newly formed Vehicle Service Group said: “We are extremely excited about the potential of this group to provide a level of service and support to our customers that’s unmatched in this industry.” Gary Shepherd, managing director of Rotary Lift in the UK explained: “Rotary and Chief are both world leaders in the automotive industry and market leading brands here in the UK, both companies are known as the quality providers within their respective segments.

By adding Chief’s product portfolio to Rotary’s existing family of lift brands, well-established sales channels, support infrastructures, technical service philosophy and training capabilities, the newly formed VSG will be a stronger, more dynamic and diverse leader in the UK vehicle service industry.” In future both Rotary Lift and Chief UK sales and service will be managed from the existing Rotary Lift HQ at Halstead, Essex.