Organiser Reports Successful Automechanika Middle East

A total of 15,431 visitors attended Automechanika Middle East during the three-day event. Of this number, notes organiser Epoc Messe Frankfurt GmbH, 46 per cent were international visitors, converging on Dubai from a total of 114 countries. According to the organiser, buyers arrived in large numbers from the GCC, Middle East, Iran, Africa, CIS and India.

Considering the tough economic climate, adds Epoc Messe Frankfurt, Automechanika Middle East registered a remarkable increase in the number of exhibitors; a total of 966 exhibitors from 46 countries were present, and exhibition space this year occupied 31,000 square metres at the Dubai Convention and Exhibition Centre.

“The success of Automechanika Middle East signified early signs of the much awaited economic recovery in the Middle East region,” said senior show manager Micheal Dehn. “The economic activity between buyers and sellers during a trade fair is a sure indicator of the health of an economy and the Middle East region will be one of the places that would recover quickly judging by the success of this exhibition.”

Automechanika Middle East is the region’s largest auto aftermarket exhibition and the only one to incorporate the four major segments – parts and systems, accessories and tuning, repair and maintenance and IT and management. A successful segment for tyres and batteries was also introduced in 2009, the organiser commented.

In 2009, said Dehn, Automechanika Middle East focused on broadening its reach to include Africa and to a lesser extent, the CIS. “This is because visitors from Africa are high quality key buyers with big cash budgets looking for high quality products and are a perfect match to the profile of Automechanika Middle East.”