Mastercraft Tires Celebrates 100th Anniversary

In the US Cooper’s Mastercraft brand is celebrating its 100th anniversary this year, and the tyre-maker plans to use the milestone to reinvigorate the brand for future success. “Very few brands can say that they have been around for 100 years,” said Hal Gardner, Cooper vice president of marketing. “The Mastercraft brand has built a lasting commitment to quality, dependability and durability, and it’s that level of product dependability that has built trust with our Mastercraft dealers and consumers throughout the past 100 years.”

Cooper said it is implementing several programmes in honor of the milestone including the creation of a 100th anniversary logo, rebate programme and sweepstakes. For example, consumers purchasing four select Mastercraft Courser and Mastercraft Avenger tires between 1 June and 31 July can receive a rebate up to $50. A full list of eligible tires, rebate amounts and rebate forms are available at MastercraftTires.com. Consumers can also enter the 100 Days of Summer Celebration sweepstakes for a chance to win a Yamaha FX SHO WaveRunner with trailer, free Mastercraft tires for life and gift cards to Bass Pro Shops.

“The 100 Days of Summer Celebration is a tremendous opportunity to re-energize the Mastercraft brand and remind people of the quality that goes into each one of our tires,” said Gardner. “And going forward, we will continue to apply that same innovative approach to technology and marketing that has made us successful for a century.” (Tire Review/Akron)