Kwik-Fit Wins 2009 Reponsible Retailer Award

Tyre Recovery Association (TRA) has named Kwik-Fit as the winner of the 2009 Responsible Recycler Award. The award is presented each year to a tyre retailer who has demonstrated an outstanding commitment to innovation and best practice in the field of tyre recycling. In choosing Kwik-Fit for this year’s accolade the association wished to acknowledge the company’s ground-breaking reverse logistics programme whereby the delivery of new tyres to Kwik-Fit centres and the recovery of waste casings are integrated into a simple activity. This combined delivery and collection function saves on delivery and transport costs with the added security of caged delivery.

The award was presented by newly-elected TRA president, Barry Stocker. Speaking after the presentation of the award David White, Kwik-Fit’s customer services director expressed his delight at being this year’s recipient. He said: “This was truly a ‘first’ in the industry and whilst I was delighted to collect the award on Kwik-Fit’s behalf the accolade should really go to Ann Macreadie and Neil Arnott, the people at Kwik-Fit who despite many challenges stuck diligently to the plan and of course I must mention Ceva logistics and Murfitts, for without their tireless efforts it would never have been possible.”