HiQ Frachisee Appoints New Marketing Manager

HiQ franchisee, Easy Tyre & Autocentres has appointed Emma-Jane Kisby as marketing manager for all 27 of its retail centres. According to a statement detailing the appointment, Kisby is taking on the challenge of driving the business forward across the network, while re-branding every store in the process. The branches recently became part of the Easy Tyre & Autocentres franchise when HiQ launched its accelerated franchise programme.

Emma-Jane Kisby has spent the last eight years working on prestigious designer brands for Aspects Beauty Company, gaining annual promotions until becoming area sales manager in charge of 35 sales consultants three years ago.

Speaking of her ambitions for her new role, Emma-Jane said: “I want to build the Easy Tyre & Autocentres business in the Midlands to maximise sales through implementing extra, tailored marketing activity to each of the 27 retail stores. I would like all of our branch rebranding to be complete within two years and increase brand awareness.”

Emma-Jane will also lead Easy Tyre & Autocentres’ fundraising campaign in supporting the HiQ brand’s “project pink” initiative in support of Breast Cancer Care.