Goodyear Promoting Tyre Care During US Tire Safety Week

Goodyear is supporting National Tire Safety Week in the US – held between June 7 and 13, by highlighting the importance of correct tyre care. In promoting its efforts during the week, the American tyre major points out that tyres are second only to brakes in terms of importance as a safety feature on a vehicle – and only a third of motorists correctly check tyre inflation pressure.

Improper air pressure in tyres can lead to a multitude of problems, Goodyear notes. These range from uneven and accelerated tyre wear through to structural damage in a tyre. Furthermore, an under-inflated tyre also has the potential to affect tyre performance, including making a vehicle less fuel-efficient.

“Checking tyres for proper inflation and tread condition is one of the most critical – and easiest – maintenance procedures for a consumer,” said Goodyear brand director Joey Viselli. “It doesn’t take much time or sophisticated equipment. Drivers can check their tyres by themselves, or any of our retail outlets would be happy to provide the service.”

Goodyear notes that its company-owned retail outlets and participating independent Goodyear retailers in the US offer a service known as “Free Air,” in which consumers can stop in without an appointment for a free tyre inspection. This includes an inspection of the tread condition and tyre inflation, with air added at no charge if the inflation level is down.

Initiatives carried out by Goodyear during National Tire Safety Week include the distribution of consumer tyre safety booklets produced by the Rubber Manufacturers Association. The Goodyear blimps will also spread the tyre safety message to earthbound travellers.