First Stop Says Safety Roadshow a “Success”

Bridgestone-supported dealer network First Stop has over the past few months held a series of roadshow appearances across the UK, helping to educate drivers about the importance of tyre safety. The events involved the First Stop team visiting nationwide locations to raise awareness of the importance of checking tyre pressures and depth. The decision to do so was inspired by Bridgestone’s recent online survey, which showed that over 88 per cent of motorists don’t check their tyre pressures weekly (according to 1,500 female and male UK car drivers, aged 18-55+ years questioned in March 2009).

Speaking about the roadshow Dan Woodward, retail marketing analyst for First Stop said, “This was a great opportunity for us to get out and meet new and existing customers. We were surprised by how many motorists taking advantage of the free tyre checks were driving on tyres which were incorrectly inflated or had dangerous levels of tread depth.

“The Highway Code states that tyre pressures should be checked on a weekly basis and when motorists ignore this advice they are putting themselves at risk by reducing their vehicles handling and braking effectiveness, not to mention increasing their fuel consumption. As the only point of contact between the car and the road it is essential that tyres are properly maintained and we hope that motorists will continue to check their tyres regularly at home now, to ensure every journey is safe.”

Staff members of local First Stop dealerships were on hand to carry out free tyre checks and offer motorists top tips to help them stay safe, save money and reduce their carbon footprint whilst on the road. At each event, children and adults alike were given the chance to get up close and have their picture taken next to a replica Formula One car, with all profits going to local charities.

First Stop says that the roadshow was a huge success, with motorists gaining valuable information as well as raising hundreds of pounds for local charities.