Falken Dealers Visit Germany

Three dozen Falken customers from all over Europe recently visited the world famous Nurburgring race track in Germany. The Falken customers from the UK were hosted by Micheldever Tyres, Falken’s sole supplier in the UK, at one of the continent’s most prestigious motorsport events, the annual 24 hour ADAC endurance race. Falken tyres were one of the main sponsors of this year’s event with the company’s branding prominently positioned around the 13 kilometre race track, on every car and on in-car television coverage.

The Falken car, a Nissan 350Z eventually finished in 11th place and was the first non-German produced car to complete this arduous event. The customers themselves were treated to five-star hospitality and entertainment throughout the duration of the four-day trip, culminating in a ride with the European Drift car Champions.

According to Jon Limmer, Falken brand manager, the brand continues to experience strong growth: “Every year this trip gets better and that is solely down to the committed dealers we have. All the dealers present have grown Falken through their businesses and the additional sales generated allow us to provide rewards like this.”

Alan Baldwin, wholesale director for Micheldever, added: “In these testing times our customers require an outstanding quality mid-range offering, consistent availability, and competitive pricing. Falken tick all the boxes for us and we will continue to develop the brand working closely with our valued supplier and dealer network to ensure strong growth and dealer profitability.”