European Truck OE Tyre Demand Down 72.9% in May

European truck OE tyre demand fell at the fastest rate in the world in May (-72.9 per cent), according to recently released Michelin market data. Putting the company’s (and the industry as a whole’s) difficulties into perspective, Deutsche Bank analysts summed up the worst of the current volumes like this: “eight times worse than the worst year over the last 30 years (1991).” North America, Brazil and Japan suffered 53.5, 24.1 and 65.2 per cent falls in Truck tyre OE demand respectively in May, with China the only market to avoid the pain – growing 2.6 per cent. Truck tyre replacement sales faired better in most markets, albeit still falling between 12.8 and 23.3 per cent in four of the five covered zones. China remained flat.

Despite the depressing figures, Deutsche Bank analysts were optimistic that the worst is over: “Since sell-out demand is not as bad, dealers destocking can’t last forever. And therefore sell-in and sell-out market trends will converge soon. Lastly, May is a relatively small month for the industry when June is much more important. For example, June represents a high 25 per cent of Michelin’s first half volumes.”