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Euro RSCG Bangkok Wins Goodyear Ad Contract

Author: Tyrepress Editors Comments: 0

Brandrepublic.asia has reported that Goodyear has appointed advertising agency Euro RSCG Bangkok to find a concept for advertising the new brand DuraPlus in Asia. The DuraPlus is reported to be Goodyear’s entrance to the value-conscious segment of the Asia market, since its key attributes point towards longevity.

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