Enjoy The Best of China

Enjoy Tyre is a young, Chinese company trading in the wheel and tyre sector, which has built up an export business supplying companies in more than 60 countries in less than five years. Turnover in 2008 was US$ 46 million.

The product range includes good quality Chinese tyres, including a number of brands that are becoming increasingly familiar names in Western Europe. Among these are; Linglong, Chengshan, Westlake, Goodride, Taishan, Double Star and Jintong. Miss Xu Xia, managing director of Enjoy, told T&A that the company has global exclusivity for the distribution of the Rotalla brand of passenger car and high/ultra high performance radial tyres, which are being actively marketed across Europe.

Passenger car tyres make up only part of the Enjoy product portfolio and the company can offer van and SUV tyres, light truck bias ply tyres, truck and bus bias ply and radials, agricultural and earthmover tyres, plus a range of industrial tyres including press-on, pneumatic and solid tyres.

As well as tyres, Enjoy markets a range of wheels (both steel and alloy), rubber tracks, conveyor belts and hoses. Although the company does not manufacture products itself, it keeps a close eye on the quality of products supplied and has built up close and fruitful relationships with its suppliers, says Miss Xu Xia. In return, Enjoy provides its suppliers with market information and feedback and this has been instrumental in helping the factories develop new sizes and products to cater for changing market needs and demands.