Continental to Sell Simex Industrial and Earthmover Tyres

Continental Tyre Group is adding the Simex brand to its offering in the UK and Ireland. In the past, Simex tyres were exclusively marketed through the various national importers in Europe. According to the company, Simex’s premium product is backed by a strong presence in the original equipment sector. Leon McMahon, general sales manager for industrial tyres in the UK and Ireland, said: “For Continental, having the Simex brand in our portfolio really complements our already comprehensive range of tyres for industrial applications. The range covers two main business areas, materials handling and earthmoving. The UK ports are vital to our country’s economy and therefore a reliable tyre brand is incredibly important. Equally, in the tough earthmoving sector, a tyre that can cope with the demanding work load is essential.” Simex material handling tyres have a cross-ply construction which Continental representatives say gives the tyres high load carrying capacity, superior stability and excellent durability. The materials handling range is seen as an important market because around 70 per cent of goods are shipped around the world in containers which require specialist vehicles. These vehicles have been developed to handle containers and other large goods and transfer them from sea to rail or road freight and operate in a challenging work environment.