Conti Canada Adds Online Marketing Programme

Continental Tire Canada has launched an all-new marketing support program through its website. The addition is dedicated to dealers and distributors, the company said, and offers POS signage, displays, communications material and merchandise. “Our goal is to support our customers the best way possible. After launching our on-line training initiative, Engage 360, in January, this marketing support program is the second Web-based marketing tool we have launched this year,” said Maiti Leinss, marketing coordinator.

Dealers can log in via the Internet or Conti’s extranet, using the same ID and password for all applications. While basic items will be offered for free, supplementary items can be paid for online, Conti said, with all orders eligible for co-op dollars. (Tire Review/Akron)