Avon Tyres Wishes Customers ‘Best of British’

Avon Tyres is celebrating all that is ‘Best of British’ on two and four wheels, with a competition and poster campaign. All you have to do to is log on to www.avon-tyres.co.uk. Bikers can win a trackday at Castle Combe on Avon VP2 tyres, while visitors to the car site can win VIP hospitality tickets to the season finale of the Avon Tyres British GT Championship at Brands Hatch on 20 September. Runners-up from each competition will be given the chance to win exclusive limited-edition Avon watches.

Cooper Tire Europe (Avon’s parent company) managing director, Julian Baldwin, said: “We are extremely proud of Avon Tyres’ British heritage, both as a manufacturer and a prime mover in the world of motorsport. Two years ago, our parent company’s faith in the quality of our British engineering skills was illustrated by the siting of the firm’s entire European design and technical centre in Melksham.”

Graham Matcham, Head of Motorcycle Sales added: “All of Avon’s motorcycle tyres have been made in Britain for almost 100 years and we see no reason to change that. Our tyres are designed, engineered and manufactured in Great Britain and the knowledge base of bikers and test riders here is second to none. It’s important to us that our customers know that, while the brand may be owned by a US company, they can still be patriotic by buying Avon.”

The double poster campaign features the product of another legendary British firm – a Triumph Thruxton – shod with the latest Avon Roadrider rubber making the pairing a distinctly British combination. Likewise, the car version shows one of the Aston Martin DBRS9 racing cars that competes in Avon’s flagship motor racing series, the Avon Tyres British GT Championship. Like Triumph and Aston, Avon Tyres has a long and distinguished history, having been designing and manufacturing tyres for over 100 years and building its first motorcycle tyre in 1911.

With some 150 champions crowned every year on Avon tyres, the likes of Ayrton Senna, Jenson Button, Mika Hakkinen and David Coulthard are just some of countless stars who have all cut their teeth racing on Avon’s racing rubber.