Apollo Tyres Appoints New Creative Partner

Capital Advertising is to replace M&C Saatchi as Apollo Tyres’ passenger vehicle business creative partner, a role that will see it handle media related duties for the Indian manufacturer’s entire passenger car tyre range. Speaking to televisionpoint.com, Capital Advertising director Sunil Sachdeva director said Apollo Tyres has recently become a global player and has “very ambitious plans for the road ahead, it is the right time for us to partner them in this preposition.”

The advertising agency previously represented Apollo Tyres through its involvement in the launch of the manufacturer’s two wheeler tyre range almost a decade ago.