UK Restaurants Now Included in Michelin Guide for iPhone
Admit it – you just can’t get by without your mobile phone. When it’s not glued to your ear you are busy prodding the thing with your texting thumb or downloading the latest must-read e-mails. And now, thanks to Michelin, the mobile can also offer sterling service should you wish to whet your appetite. Following the successful introduction of its ‘Michelin guide Restaurants’ iPhone applications for France and selected other European locations, the company has extended its offering to the UK and three other European countries plus two US cities.
Developed by ViaMichelin, the applications list all restaurants selected by the Michelin guide, including starred restaurants and Bib Gourmand eateries offering excellent value for money. The European titles, which cover the UK, Germany, Italy, Portugal and Spain, are available in five languages (French, English, German, Spanish and Italian) while the stateside titles, covering New York and San Francisco, are available only in English.
The applications are sold for the iPhone and iPod Touch via the iTunes App Store, where they may be found by searching for “Michelin.” The applications enable an iPhone user to, within a matter of seconds, find a nearby restaurant and call for a reservation. Each listing comes with detailed information, including address, phone number, opening hours, awards and Michelin guide comments. Users can also upload and share their opinion of the restaurant, by rating such features as “quality products,” “inexpensive,” “good value for money” and “friendly welcome.” These and other review comments can be shared with other users, as well as with visitors to www.viamichelin.com.
Prices range from US$6.99 for each of the US applications and 7.99 euros for each of the European countries to 14.99 euros for the European title listing all the selected European restaurants.
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