Stapleton’s Boast Own Brand HP Tyre and Nexen Exclusivity

Stapleton’s offers a substantial range of high performance tyres including its own brand Prestivo and tyres from the manufacturer Nexen, from whom it holds distribution exclusivity. Prestivo, Stapleton’s own brand range of tyres, is positioned as a quality mid-range tyre. The brand will be available in new sizes and tread patterns later in the year. The range is available exclusively to members of Stapleton’s Prestivo Partners scheme and ensures all retailers receive the backing and support they need to maximise sales of Prestivo tyres. Stapleton’s other exclusive high performance brand is Nexen. The range is available in more than 140 patterns and sizes, ranging from family to high performance cars.

Describing the Prestivo 2000, Stapleton’s trading director, Steve Parker, said, ”The Prestivo 2000 gives a sense of assurance. This performance tyre provides a smooth and comfortable ride. It offers confidence across all road conditions with longevity.” On the Sport iteration of the series, he commented: “The Prestivo Sport offers true driving pleasure. You can feel reliable acceleration, braking and cornering in everyday driving. Aggregated and advanced technology gives this tyre sport and comfort performance.”

The Prestivo 2000 is available in 35 sizes, while the Prestivo Sport is available in 21 sizes.

Nexen’s tread patterns boast fuel saving technology; the company’s use of computer aided design ensures the Nexen tread is effectively spaced to provide excellent water clearing capabilities and less noise, in line with the latest European legislation. Parker adds, “Nexen is a quiet tyre that doesn’t lose grip in wet conditions. It has an innovative seamless top ply, which gives it a smoother ride.”

Stapleton’s also offers the Nexen Key Dealer Programme. Members of the scheme can benefit from a personalised reward scheme, preferential purchasing prices, in-store support in the form of leaflets and posters and lifetime guarantees on products.

The Company has a combined stock of around 700,000 tyres throughout its nine distribution centres in Letchworth, Wakefield, Coatbridge, Avonmouth, Burton, Warrington, Biggleswade and Guildford.