GITI to Replace Entire Product Range by 2010

GITI Tire (Europe) B.V. has announced that it will completely replace its passenger car and truck product offerings by the opening months of 2010. The brand overhaul also includes the renewal of GT Radial brand positioning this as the company’s flagship brand identity. During a detailed briefing, the company produced data apparently showing that GITI’s ambitious aims of competing on the same level as the premium tyre manufacturers, with the launch of the new range of products, are now within reach. According to the company, large-scale investment in research and development has enabled GITI to markedly improve its product’s performance compared with the previous generation and – crucially – to be prepared for forthcoming legislative requirements.

Speaking from the company’s European Technical Centre at MIRA in the UK, company representatives told Tyres & Accessories that the R&D department has been planning compliance to the forthcoming s-marking requirements since 2006 and is on-track to conform to the next round of legislation in 2012.