CTNA Extends Engage360 Programme to CV Dealers

Continental Tire North America has released a new online training programme it says responds to the training and technical information needs of commercial vehicle tyre dealers. Called “Engage360 Untamed Innovation”, the programme is available in the commercial vehicle section of the company’s interactive training website for tyre dealers. According to Engage360 training manager Amy Spears, Engage360 Untamed Innovation allows dealership personnel to learn the basics about the construction of Continental premium commercial tyres, review product technical information and become certified as a Continental Commercial Tire Specialist.

“The Engage360 Untamed Innovation programme is a fully interactive training programme that allows our tyre dealers and their staff to get in-depth training on Continental’s commercial vehicle tyres, but at their own pace and convenience,” said Spears. “This knowledge will help them assist their commercial tyre customers in making more informed choices and add to their toolbox of tyre sales skills.”

“Not only will participating in Engage360 Untamed Innovation allow these dealers to increase their Continental product knowledge and selling abilities, but they also have the chance to earn reward points toward Continental merchandise and monthly giveaways,” Spears added.

Continental says that every section of its Engage360 Untamed Innovation programme can be accessed online 24 hours per day, seven days per week, and notes that this method of training not only reduces Continental dealers’ expenses related to new and recurrent employee training dealers – it also provides them with an engaging method of information delivery.

“Engage360 Untamed Innovation training modules include videos, illustrations or downloadable data sheets, as well as a test and certificate of completion upon successful navigation of the training,” Spears continued. “This virtual and engaging programme increases learning and makes it interesting and rewarding to complete courses. Engage360 has been highly successful with our passenger and light truck tyre dealers, and we feel that Continental’s commercial tyre dealerships will find it equally valuable in fulfilling their training needs.”

The first modules available in Engage360 Untamed Innovation include commercial vehicle tyre basics and technologies; in-depth looks at the Continental HSL2 (Heavy Steer Long-Haul), HTL Eco Plus (Heavy Trailer Long-Haul), and HDL Eco Plus (Heavy Drive Long-Haul) tyres; and how to use the ContiCostCalculator.

The Engage360 programme has been used by more than 4,000 Continental tyre dealers in the passenger and light truck tyre training programmes since its launch in mid-2008, Spears reported. Additional commercial vehicle tyre training modules will be launched in a second phase later this year.