Vin Diesel Takes General Tire for a Ride

Vin Diesel and Paul Walker are making a tyre screeching return to the big screen – and General Tire has been selected as the official rubber the pair will be burning. The US based Continental Tire North America brand has partnered with Universal Pictures to become the official tyre of the latest instalment in the “Fast & Furious” film series. The new film sees Diesel and Walker once again join Michelle Rodriguez and Jordana Brewster to, in General Tire’s own words, “blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert.”

“We are very excited to be part of this new film,” said Travis Roffler, director of marketing, Continental Tire North America, Inc. “The ‘Fast & Furious’ franchise has a huge following, which will see first-hand, up-close and personal, just how hot our General Tires are. What they’re going to see is a tyre that can run with the best of them.”

General Tire has outfitted the main vehicles in the movie with its Exclaim UHP tyres. The company promotes the range as a performance tyre for all seasons, suitable for sports cars, coupes and saloons. The manufacturer adds that the Exclaim UHP is designed to provide extraordinary handling, traction and control – even on rain-soaked roads.