Tyres & Accessories April 2009

Preview

Private Business

The opportunity to exclusively offer a range of tyres is very attractive, and gives a business a point of difference between it and the competitor around the corner. The UK is reported to have one of the most active private brand markets in the world, with new labels regularly added to the healthy range currently available. A good private brand in the portfolio can make noticeable difference to a company’s sales figures – just one reason to include April’s Private Brands feature on your monthly must-read list.

At the Centre of Things

It takes more than a tyre to make a wheel, and without that metal bit in the middle we’d be left with a rubber circle flopping about on the road. Thank goodness then for rims, the oft-overlooked partner to the tyre. The April edition of Tyres & Accessories puts the centre part of the wheel on centre stage: See next month’s Wheel Report for the latest product and industry news.

No Deviation Allowed

If you’ve ever strayed from the straight and narrow, gone off the beaten track or exhibited divergent characteristics, don’t spend too much time in soul searching – it was probably just your vehicle’s wheel alignment. While the Department for Transport attributes only around 4 per cent of MOT failures to steering defects, undetected wheel alignment issues are much more frequent and are a key cause of premature tyre wear. Next month’s Wheel Alignment feature will help you stay trim and true with all things alignment-related.