Tire Review, AskPatty.com Partner for Web-based Education

Tire Review today announced that it has partnered with AskPatty.com, the premier automotive advice website for women, to develop and offer an extensive educational and marketing program developed specifically for tyre dealers. The multi-dimensional programme will help tyre retailers and their staff to improve their marketing and sales skills and become “Certified Female Friendly” through a high-level, market-specific training program. In addition, the AskPatty.com for Tire Dealers Programme will assist dealers in reaching and building lasting relationships with women tyre and vehicle service customers through a unique marketing support programme.

With this new joint venture with Tire Review, AskPatty.com will expand its education and information services to tire retailers across the US and Canada. The multi-step training programme – both initial and ongoing – will be delivered via webinars and online interactive programs to allow tyre dealers to involve as many employees as they wish and at times most convenient to dealers and their staffs. The co-branded Web site, Certified Tire Dealer search engine, and other marketing activities will draw women customers to the dealer. (Tire Review/Akron)