Respect Rating Reaffirms Goodyear’s Public Esteem

Respect is a much sought after commodity, as any fan of ‘The Godfather’ film trilogy can testify. Any company capable of earning and keeping the buying public’s respect holds a value tool no PR firm can replicate with slick campaigns. According to the Reputation Institute (RI) and Forbes magazine, Goodyear Tire and Rubber is one such firm – for the second year in a row it has been recognised as America’s most respected automotive company.