Michelin North America Releases New HydroEdge

According to Michelin North America, its newly released HydroEdge tyre range delivers up to 33,000 more miles than its competitor the Goodyear Assurance ComforTred. On top of this, the company says the HydroEdge stops up to 14 feet shorter than its competitor and is the most fuel-efficient tyre in its category. All in all, says Michelin, the new tyre offers consumers even more than the previous generation while providing the confidence consumers expect from its premier large passenger car and minivan tyre.

Originally introduced in 2003, the Michelin HydroEdge tyre line has developed a name for long tread life and short stopping distances in the wet. Michelin says its engineers have improved rolling resistance and fuel-efficiency in the latest generation while maintaining its other key performance features. “We all want more, especially in these trying financial times,” said Parmeet Grover, brand director, Michelin North America. “The Michelin HydroEdge is yet another concrete example of our commitment to ensure that consumers are getting the most out of their purchase by ensuring they do not have to sacrifice key benefits including safety, longevity or fuel-efficiency. ”

Reflecting its improved fuel-efficiency, the HydroEdge now bears Michelin’s Green X marking on the sidewall, signalling to consumers a tyre that reduces fuel consumption and reduces CO2 emissions. “Today’s consumers are thinking smarter, driving vehicles longer and looking for products that will give them the most out of their investment,” said Rob Cunningham, brand category manger, Michelin North America. “The Michelin HydroEdge tyre lasts longer, stops shorter and saves more fuel than other tyre options in the marketplace*. It’s the ideal tyre for those who want to stretch the life of their vehicles and get more miles for their money.”

The Michelin HydroEdge covers 95 per cent of all North American market S/T category passenger car and mini-van tyres and is available in 26 sizes ranging for rim diameters between 14 and 18 inches. The range is currently available in the United States, Canada and Mexico.