‘Michelin Man’ Ready to Advise Fleets on Tyre Issues

Have tyre related issues? Go ‘ask the Michelin Man’….Commercial vehicle operators with smaller fleets (up to 15 vehicles, to be precise) can now do just that following the launch of a new Michelin initiative on April 22. The service, named ‘Ask the Michelin Man’, encourages fleet owners, transport managers and owner-drivers to contact the manufacturer with any tyre related issues they may have.

“Smaller fleets have been telling us they would like greater access to technical assistance and advice on how to improve their tyre performance,” says Martin Covington, head of Truck and Earthmover Marketing at Michelin’s UK headquarters in Stoke-on-Trent. “Taking simple steps, such as fitting lower rolling resistance tyres, adjusting pressures or regrooving can have a significant impact on your bottom line, whether you run a single tractor unit and trailer or a fleet of 10 rigids. Through ‘Ask the Michelin Man’ we are making our tyre expertise more easily available to the smaller fleet market, by both helping with specific technical issues and teaching best practice.”

Available to fleets across the UK and Ireland, whatever their tyre policy, the new ‘Ask the Michelin Man’ service will also include a quarterly e-newsletter containing with tyre management advice, fuel-saving tips, competitions and exclusive promotions on Michelin Group tyres and tyre services.

The ‘Ask the Michelin Man’ service has initially been launched to approximately 6,000 fleet operators. Michelin invites further companies or owner-drivers who would like to benefit from the service are invited to send their name, company name, email address, telephone number and fleet size to askthemichelin.man@uk.michelin.com.