Michelin Leads Clean Air Green Tour

Michelin North America has teamed up with the “Clean Air Green Tour” to educate consumers on the benefits of environmentally friendly products. The 60-city US tour is expected to an average of 1,500 consumers per stop. “Many consumers do not realize the impact tyres can have on the environment,” said Parmeet Grover, brand director for MNA. “Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tyres make a difference.”

In addition to featuring passenger car and light-truck tyres for consumers, the tour will cover more than 30,000 miles in a solar-powered bus fitted with Michelin X One super wides. In its third year, the Clean Air Green Tour launched on Apr. 14 in New York City, and will make stops at 40 Lowe’s stores, 14 Wal-Mart Supercenters and eight major festivals. In addition, the tour will hold tree plantings in five cities and host a community clean-up day. (Tire Review/Akron)