Kwik-Fit Pumps up Road Safety with Tyre Bay Direct

Kwik-Fit has signed a contract with Tyre Bay Direct to supply Uniflate Nitrogen Inflation systems across its UK and subsidiary European centres. The system, supplied exclusively to Formula 1 Grand Prix Racing for the last 17 years was the first nitrogen inflation system ever developed for tyre inflation. Rollout of the system has begun across Kwik-Fit’s 595 UK centres and will be completed by the end of July 2009. Kwik-Fit reportedly chose the Uniflate Nitrogen Inflation system following successful trials in the Netherlands earlier this year, which led to the installation of over 200 systems countrywide.

Adding Kwik-Fit’s UK outlets extends Tyre Bay Direct’s distribution of the Uniflate Nitrogen Inflation system to around 1,500 European outlets, ranging from fast fits, service centres, MOT bays and car dealerships through to independent fleet users and Borough councils. On its website Tyre Bay Direct’s parent company, Pneu-Air, also names ATS Euromaster, Merityre, Selecta Tyre, North Eastern Tyre & Exhausts and Demon Tweeks amongst its customers.

Leigh Stote, managing director of Tyre Bay Direct Group comments on the deal: “Tyre Bay Direct and its sister company, Pneu-air have been involved in Nitrogen tyre inflation since its inception in 1992. The knowledge we have accrued in 17 years at top level motor sport, and the last 12 years in the retail market, makes us world-leaders in Nitrogen Tyre Inflation, a fact confirmed by Kwik-Fit’s decision to install Uniflate Nitrogen Inflation systems in their centres.”

David White, customer services director at Kwik-Fit commented: “Nitrogen offers many advantages over traditional compressed air, and we believe it is the future of tyre inflation systems. Having been impressed with Tyre Bay Direct, and the Uniflate Nitrogen Inflation system in the Netherlands, we had no hesitation in choosing them as our European supplier.”