Jet Wheel Tyre Benfleet Named Pirelli Performance Centre

Pirelli UK Tyres Ltd has announced that Jet Wheel Tyre Benfleet has been awarded Pirelli Performance Centre (PPC) status. Jet Wheel Tyre Benfleet becomes only the 60th centre in the country to receive this prestigious award.

Jet Wheel Tyre Benfleet owner Cliff Crane believes that the recognition gained from becoming a PPC member acknowledges the commitment and hard work shown by the entire team, and went on to say: “We are delighted that Pirelli have recognised Jet Wheel Tyre Benfleet by awarding us with PPC status. Everybody in the trade knows that the Pirelli PPC audit is notoriously difficult to pass and it’s a credit to everybody here that we have managed it.”

From 1989 Jet Wheel Tyre moved from its humble beginnings on Bread and Cheese Hill in Benfleet, onto nearby Manor Trading Estate. A new branch was also formed in Pitsea in the same year and just a year later Rayleigh branch opened its doors to the public.

In April 2007 Jet Wheel Tyre moved from its premises on Manor Trading Estate to a brand new building in Church Road, Benfleet, offering a completely new concept in customer relations and service, evolved from the comfortable clean surroundings of the family friendly reception area, where hot refreshments are available free of charge, to the flat screen television, table football and daily papers.

According to Wayne Nickless, marketing director of Pirelli Tyres, the key objective of the Pirelli Performance Centre concept was to provide “a network of dealers with high technical levels and commitment to service allowing Pirelli, when questioned, to confidently direct drivers of High Performance cars to the depots with the highest standards.”

Pirelli believes that the Pirelli Performance Club has been the flag bearer for the tyre trade in raising standards and ensuring that drivers of high performance vehicles can visit any PPC centre with confidence. Indeed the Pirelli concept of technical excellence has received such acclaim and been so successful that several other tyre manufacturers’ have now attempted to follow the Pirelli initiative.