Jaguar Keeps it British with Latest OE Deal

Dunlop UK has confirmed that Jaguar has indeed decided to keep things British in the choice of tyres for its new XFR and XKR models. Continuing a decades-old tradition of fitment to both on-road and race vehicles, including the winners of seven Le Mans titles, the two new Jaguars will be fitted with Dunlop’s SP Sport Maxx tyres, a product the Birmingham based manufacturer says will provide outstanding performance and give the driver the ultimate driving experience.

The XFR and XKR are the latest addition to the Jaguar line-up and feature a 375kW/510 hp supercharged engine and acceleration of 4.8 seconds from 0-60 mph. This latest OE agreement will see every new XFR and XKR fitted with Dunlop tyres. “Consumers benefit not only from Dunlop’s considerable investment in research and development but also from its extensive racing experience,” said Dunlop spokesman James Bailey. “The SP Sport Maxx enables drivers to experience pure racing technology every day.

“We are really thrilled to be continuing our successful partnership with Jaguar,” Bailey added. “It is great to see two high profile British companies leading the way in their industry and this is especially great news for the midlands as they both have a proud heritage in Birmingham.”