Gregory Distribution Fleet Renews ATSE/Michelin £1 million Tyre Deal

Devon-based Gregory Distribution Ltd, which operates over 450 trucks and 750 trailers, has renewed its agreement with ATS Euromaster to fit Michelin tyres across its fleet. The deal, valued at approximately £1 million per year, continues a business relationship dating back to the early 90s and marks one of the company’s largest independent customers. As part of the contract, a full time resident ATS Euromaster technician is based at each of Gregory’s main depots in North Tawton and Cullompton, which are together responsible for servicing tyres on over half of the fleet.

The contract sees ATS Euromaster fit Michelin rubber, with each tyre designed to follow Michelin’s Four Lives policy, which involves regrooving and remixing tyres to deliver maximum performance and economy. Once the regrooved Remix tyre has reached the end of its fourth life, it is sent back to Michelin’s factory in Stoke-on-Trent where it is remoulded into an Encore tyre – enabling customers to benefit from a fifth life from the original Michelin casing. The Encore tyres are fitted to drive axles in the company’s milk collection fleet, which operate on farm tracks where there is a greater risk of damage.

Andy Price, engineering services manager at Gregory Distribution, said: “ATS Euromaster manages our tyres to a very high level, with a bespoke fitment policy outlining specific tyres and pressures for each axle of our various vehicle and trailer configurations…Testament to ATS Euromaster’s close management of the fleet is our regroove rate of over 60 per cent at our two principal sites; double the national average.”

Gregory Distribution also utilises ATS Euromaster’s Web Reporter system, which provides accurate data regarding all new tyre purchases, as well as itemising any service work carried out by on-site fitters, specialist truck centres or mobile service vans, of which a fleet of 1,200 operate across the country.