Goodyear Announces New Brand Manager Michelle Fisher

On 1 April Goodyear Dunlop UK introduced its new Goodyear brand manager, Michelle Fisher. She will take over from Ben Crawley, who will now move into the position of business account manager, working on key strategic accounts, including KwikFit, for the company. Crawley has been with the company for seven years, three of which he spent in the brand manager slot. Fisher, formerly Goodyear Dunlop’s market research intelligence manager, moves into the role following her first year with the company.

Before joining the Goodyear Dunlop organisation Fisher, who has a BA Joint Honours degree in French and Business Studies, worked for Schneider Electric followed by the roles of market research executive and prospect relationship marketing executive at Aga Consumer Products.

“I am looking forward to taking on the challenging role of Goodyear brand manager. The focus of the role is different to the areas I have worked in previously but I am preparing in anticipation to develop new skills and knowledge to support the role going forward,” she commented. “I will ensure that the team maintains the good work that has been done on the Goodyear brand in the last three years and will continue to develop the brand to be a leader in safety and innovation,” concluded Fisher.

Ben Crawley, who was a finalist in the 2008 Marketing Society Young Marketer of the Year Award, commented, “I have enjoyed my experience as Goodyear brand manager and am happy to be developing my career with Goodyear Dunlop. I have worked in a number of marketing disciplines since joining the company including both business to business and business to consumer contexts. Managing accounts such as KwikFit will set me a new realm of challenges which I am looking forward to embracing.”