Conti Bringing the World Cup to Your Mobile

Football fans that can’t get by without their mobile phones will soon be able to gain blessed relief from an online service operated by Continental. The manufacturer is launching a new service that provides news and facts on the Conti sponsored 2010 FIFA World Cup South Africa. Information about tyres and other Continental products will also be available. The website for the company’s German home market has already been launched (http://mobil.continental.de) and Conti says sites for other countries will be introduced in the near future. Additional content is also planned, including a search engine for locating garages, workshops and motorway services.

“Our target audience will use mobile phones more and more for surfing,” said Dirk Rockendorf, Head of eBusiness at Continental AG’s passenger car division. “We are therefore offering pages optimised for use with mobile devices and delivering additional services. To date both the dealer search function and FIFA World Cup information have been very well accepted.”