Bridgestone & TIA Educating Consumers With New Video

Bridgestone Americas is helping consumers make informed choices through the production of a short video that will be launched in time for ‘National Car Care Month’ in April. The company has teamed up with the Tire Industry Association (TIA) to work on the seven-minute video, which is available for viewing online.

The video, titled ‘Passenger Tire Replacement’, is comprised of three modules: Module 1 discusses tyre sizing and how the information contained on the vehicle tyre placard helps consumers select the best tyre and inflation pressure for their vehicle. Module 2 helps consumers understand tyre replacement guidelines, most importantly the proper installation when replacing only two tyres and the consequences of improper installation. Module 3 educates consumers on the critical issue of tyre rotation, and how proper tyre rotation can save consumers money, fuel and ensure maximum tyre life and performance.

“With a tight economy forcing consumers to keep their vehicles longer, TIA is proud to partner with Bridgestone Americas to offer the public this important video, which will help them better understand important issues such as how to choose the correct size replacement tyre for their vehicle, how to make sure replacement tyres are properly installed, and how proper rotation can maximise the life of tyres, thus saving them a considerable amount of money,” said TIA executive vice president Roy Littlefield. “TIA and Bridgestone Americas are committed to helping consumers find the facts about tyres in order to make a safe, smart, cost-effective decision.”

“We are honoured to join TIA in this educational initiative as part of our ongoing efforts to empower consumers in making informed decisions affecting the performance, safety and efficiency of their vehicles’ operation,” said Phil Pacsi, vice president, Consumer Marketing, U.S. & Canada Consumer Tire Sales Division, Bridgestone Retail Operations.

“Our technical expertise combined with TIA’s extraordinary commitment to tyre industry training and education will reach customers at all levels. Engaging our dealer network and our more than 2,100 company-owned stores in this initiative underscores our dedication to enhance the safety of the driving public. This informative video provides the consumer with valuable tyre information on many levels. We are also confident that our passion to provide quality products will continue to enhance our customers’ driving experience,” Pacsi added.

The video can be viewed at the TIA website www.tireindustry.org or at the Bridgestone websites www.tiresafety.com and www.FirestoneCompleteAutoCare.com.