Blue is New Green for Canadian Tire

Following the success of Canadian Tire’s 2008 “Buy a Bulb, Plant a Tree Campaign,” Canadians can again help the environment by purchasing an environmentally-friendly Blue Planet product and having a tree planted in their name. The promotion will take place from 11 April to 8 May at Canadian Tire stores across Canada, in partnership with Trees Ontario. Like the 2008 campaign, it is expected that the Blue Planet Program will result in the planting of an additional 100,000 trees.

“Together with our customers, we are part of the solution for creating a sustainable environment. Through product innovation, Canadian Tire provides customers with quality merchandise that meets their needs and supports their personal environmental goals,” says Reg McLay, senior vice president of marketing and sourcing services for Canadian Tire. “This initiative not only offers customers environmentally-preferred product solutions for their home, but also allows us to give back to the communities across Canada through the planting of trees.” The Blue Planet product line includes items such as natural household cleaning products, CFL light bulbs that use 75 per cent less energy, rechargeable batteries, energy meters and more. (Tire Review/Akron)