Stapleton’s Exclusive and Private Brands ‘Lead the Way’

As one of the largest distributors of passenger car tyres in the UK, Stapleton’s claims to be “leading the way” when it comes to private brands. The company offers a range of private and exclusive brands and offers dealer support packages that reward customer loyalty.

Prestivo, Stapleton’s own brand range of tyres, is positioned as a quality mid-range tyre and. According to company representatives, new sizes and tread patterns are scheduled for release later in the year. The range is available exclusively to members of Stapleton’s Prestivo Partners scheme, which offers dealer support including: exclusivity, attractive rebates, branded clothing, not to mention posters, POS material and other branded support items.

Stapleton’s Nexen Key Dealer Programme is also said to be going from strength to strength. Retailers signed up to the programme can benefit from preferential purchasing prices, in-store support in the form of leaflets and posters, branded merchandise and lifetime guarantees on products. Each member also receives a dealer reference catalogue.

Nexen tyres are available in 140 different sizes meeting demands for fitments ranging from super minis to family cars. Sizes and patterns suitable for high performance vehicles and SUVs are also offered.

Sitting alongside Prestivo and Nexen is the Michelin-produced Kleber brand, which the company says has built its reputation upon reliability and safety: “It is known throughout Europe, and is one of the market leaders.”

Stapleton’s trading director, Steve Parker, commented that all brands have been very well received by the industry: “The numbers of retailers signing up to the partnership schemes are continuing to grow and the feedback is that their customers, in turn, are enjoying the benefits of the ranges. Customers are now asking for Prestivo and Nexen by name.”

Through its eight distribution centres in Letchworth, Wakefield, Coatbridge, Avonmouth, Burton, Guildford and Warrington, combined with additional warehouse facilities in Biggleswade, Stapleton’s stocks over 700,000 tyres.