R H Claydon Promotes Lassa Dealer Performance Centres

RH Claydon is promoting a new marketing programme to participating Lassa passenger, 4×4 and van tyre retail dealers and service providers. Lassa tyres are produced by Brisa, a joint venture between Bridgestone and the Turkish Sabanci Corporation. According to a press release issued by RH Claydon, the company’s “collection for all seasons” includes Lassa Impetus Revo, Impetus Sport, Impetus 2, Atracta and Miratta tyres in passenger car, not to mention van units, transway and LC/R and more. In addition the programme purports too offer “extremely meaningful…incentive rewards within” to the participating dealers.

Point of sale material, specifically developed, for centre identification is made available to all signed up dealers. A range of work wear for reception staff/fitters to further highlight the Lassa message can also be made available. According to the statement, the programme at present will be operated out of the R H Claydon sales and service branches at Bury St Edmunds, Swindon and Falkirk.