Private Brand Specialist Makes Independent Connection

DM Marketing LLC is an international tyre trading firm operated by UHP and private brand tyre trade specialist Don Mathis. Mathis has been active in the UHP segment of the market since 1976, when he was with Pirelli for the introduction of the original P7. From late 1979 until today he has dealt internationally, specializing in the UHP business. During a nine-year term with ZT Wholesale, he built the Wanli brand in the USA to over 550,000 annual UHP unit sales.

Mathis also has extensive experience when it comes to doing business in the Far East. Three years ago, he was the only American displaying at CITExpo, and is well known with most major European dealers. Recently serving as the general manager for the US operation of Sentaida International, Mathis established and built the Lexani and Diamondback tyre brands in the US and around the world. Today he is still working with the Diamondback brand to further develop the product line and establish global distribution. According to company literature, DM Marketing will continue to specialize in UHP for major brands, but also offers PCR, TBR and S/T trailer tyres. “We will soon offer new private brands in both UHP and PCR for exclusive worldwide distribution,” Mathis told Tyres & Accessories.