Michelin Presents Millionth Energy Saver to PSA Peugeot Citroën

The Auto Channel reports that on Monday 9 March, 2009, Michelin presented PSA Peugeot Citroën with the millionth Michelin Energy Saver tyre, reaffirming the strategic partnership between the two groups. The Energy Saver made its debut exclusively on the Peugeot 308 in 2007.

Michelin states that its ‘green’ technological solution “generates fuel savings of nearly 0.2 litres per 100 kilometres in combined cycle driving, resulting in a reduction in CO2 emissions of nearly 4 grams per kilometre.” In recognition, it states of its “performance and the exceptional teamwork demonstrated by the partners,” PSA Peugeot Citroën presented Michelin with an Innovation award in May 2006. Today, this tyre technology is widely deployed on a large number of Peugeot and Citroën vehicles.

In recent years, PSA Peugeot Citroën has forged strategic alliances with a small number of key partners, with Michelin at the forefront. The goal is to work together far upstream to share, deepen and develop new data and research paths in priority areas for the carmaker. As part of this close cooperation, PSA Peugeot Citroën and Michelin have pooled their innovation resources to develop new vehicles. Through the project, engineers from both companies have succeeded in improving the energy performance of the Group’s vehicles by reducing friction.