Michelin Makes Appearance in UK ‘Superbrands’ Top Ten

Michelin has been named amongst the top ten “superbrands” in the UK. The top ten new arrival secured a berth at number eight on the list of the Business Superbrands Top 500, which is compiled by the London based Centre for Brand Analysis.

“The Superbrands research is very thorough and it’s quite an achievement for us to be recognised as a stronger business brand than companies like BP and Bupa,” commented Michelin head of communications Peter Snelling. “These are challenging times, and to be rated so highly by our peers can only be seen as a very positive sign for the future of our business.”