HiQ Makes £100,000 Breast Cancer Care Pledge

HiQ is aiming to raise £100,000 for Breast Cancer Care as part of a new partnership agreement between the tyre retail chain and the charity. HiQ made its ambitious pledge at the British Touring Car Championship media launch on 19 March, where the charity officially met franchisees and company bosses for the first time. Dozens of fundraising activities will be organised throughout the year to coincide with the BTCC calendar, and fast fitters across the HiQ network will be encouraged to take part in as many events as possible to swell the coffers at Breast Cancer Care. HiQ has set the £100,000 target, which will be achieved if every centre around the network can raise £500 during the course of the year.

Marketing manager Geraldine McGovern said the charity was the perfect fit for HiQ, as it reached out to a family audience: “We are all extremely excited with Project Pink and the opportunities that exist with Breast Cancer Care. We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is the charity close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.”