Hankook MLB Campaign Debuts at World Baseball Classic

Hankook will kick off its 2009 consumer broadcast advertising campaign, scoring brand impressions during the 2009 World Baseball Classic, which is expected to reach more than 11.4 million viewers in the United States alone. Hankook’s virtual home plate signage will appear in half inning rotations during 33 televised games during the international competition as broadcast on ESPN, ESPN2, MLB Network, ESPN Deportes and internationally on ESPN Star Network. Hankook TV commercials will be broadcast during the 16 tournament games on the new MLB Network as well as on all 39 ESPN Star broadcasts in Asia. Hankook will also have unique 3D signage at L.A. Dodger stadium during the WBC Finals games airing on ESPN and ESPN Deportes March 21-23.

“With the upcoming start of the 2009 Major League Baseball season, we saw a natural fit with the WBC broadcasts as the interest in this unique international competition continues to grow.” said Bill Bainbridge, director of brand communications for Hankook Tire America Corp. “Through our virtual signage and commercials during the WBC games, we are able to utilize a unique global platform to effectively present the Hankook brand to millions of baseball enthusiasts.” (Tire Review/Akron)