First Stop Employees Maximise Their Retail Potential

Employees across the First Stop network have passed a new customer-centred training course with flying colours. The active learning course, entitled ‘Maximising Sales Potential in the Retail Tyre Business’, has been established by Bridgestone UK and accredited by the Institute of Motor Industry (IMI). The bespoke training programme focuses on the key specific processes within tyre retailing, concentrating on all the essential elements required to maximise sales potential, from initial enquiries to the satisfied customer. Due to its success, the course is being offered to Bridgestone’s network of dealers throughout the UK.

Mark Fereday, from the First Stop network, said: “First Stop is committed to investing in its staff to ensure they are equipped with a wide range of skills. We firmly believe in rewarding excellence, and in the current climate, we recognise the importance of developing great customer service skills and giving staff the knowledge and confidence to maximise their sales potential.”