Bridgestone Americas Lands Three ‘Consumers Digest’ Best Buys

Bridgestone Americas Tire Operations (BATO) reports earning three “Best Buys” ratings from Consumers Digest in the magazine’s recent tyre evaluation. A Bridgestone-brand and a Fuzion-brand tyre were acknowledged in the Performance Car Tires category along with a Bridgestone-brand tyre in the Touring Car Tires classification. This is a significant occurrence for BATA, as according to Consumers Digest, “Research shows that 62.7 per cent of consumers actually bought a product based on Consumers Digest Best Buy Seal.”

“We are very honoured to earn this kind of recognition for our Bridgestone and Fuzion-brand tyres,” said John Baratta, president, Consumer Replacement Tire Sales, U.S. and Canada, BATO. “Consumers Digest is an important and influential resource for consumers when they go to make buying decisions.”

In the Touring Car Tires category, the Bridgestone Turanza with Serenity Technology was selected as the Premium Selection Best Buy. According to Consumers Digest: “Touring tyres are all about creating a quiet, comfortable ride and the Turanza [with] Serenity delivers that better than any other touring tyre out there thanks to a number of innovations… This tire provides impressive handling for a touring tyre, with a tread-life rating near the top of the list.”

The Bridgestone Potenza RE960 AS Pole Position captured accolades as the Premium Selection Best Buy in the Performance Car Tires category. Also in the Performance Car Tires category, the Fuzion HRi, a tyre in the BATO portfolio of associate brand tyres, was voted the Best Buy Economy Selection.

In reference to the Bridgestone Potenza RE960 AS Pole Position, Consumers Digest says, “Balance makes [this tyre] the best performance tyre you can buy. Its steering response and traction is as good as any performance tyre on the market, but unlike the other scorchers, you don’t need to swap this model out when winter comes. It’s at the front of the pack when it comes to delivering a comfortable ride.”

According to Consumers Digest, “The [Fuzion] HRi … delivers unmatched value. Its wet and dry traction is excellent for the price and it produces respectable longevity for a performance tyre.