Pirelli Keeping its Options Open Over Continental Tyre Purchase

Pirelli is interested in “analysing” the possibility of a friendly deal with Continental AG for at least part of its tyre business, despite denying this only last week. Pirelli chairman, Marco Tronchetti Provera, made his soft offer of interest in the company in a video interview given to the Financial Times and published online today (20 February). When asked if Pirelli had any interest in Continental/Schaeffer Tronchetti Provera answered: “It’s too early to say. But if the price is right, if we are asked to be part of a transaction, it could be interesting to analyse it – but only if it’s a friendly transaction.”

Re-iterating the early stage of Pirelli’s interest in Continental, the company’s press office issued the following brief statement later that afternoon: “With regard to comments on possible Pirelli transactions on Continental, the company declares that no transaction has been defined even along general outlines. The company also points out that, consistent with the financial rigor foreseen by the guidelines of the recent 2009-2011 industrial plan, any possible future transaction of a strategic nature would not comport any recourse to the market.” However, while the press department’s statement may have played down Tronchetti Provera’s words, earlier in February Il Mondo claimed Pirelli executives had conducted – on separate occasions – meetings with JP Morgan, Deutsche Bank, Mediobanca and a number of advisers.

The received wisdom is that while buying Continental AG’s entire tyre unit would be an unsustainable move, purchasing the company’s ailing truck tyre unit may (which reported paper thin margins of 2.7 per cent for 2008) would allow Pirelli to have a more comprehensive product range and a foot in the door of the truck tyre OE market for when demand recovers. However, what will come of Tronchetti Provera’s comments is far from clear as rumours of such a deal have been circulating for years.