Hero Forza F278 Inks JMC Light Truck OE Contract

Federal’s second brand Hero has announced that Jiangling Motors has signed a deal to fit the Forza F278 light truck tyre in size 700/R16 10PR as original equipment on its commercial vehicles. The radial is built with a durable steel belt and stronger casing, designed to withstand higher loading capacity.

Initially introducing international advanced technology to the manufacturing of pick-up trucks in the mid-1980s, JMC has become one of the largest commercial vehicle enterprises in China, of which the market share of light truck reaches 28 per cent. Hero’s deal with JMC allows the brand to tap into this market potential, by placing the Forza F278 LTR so prominently.

Over the year of 2007, Jiangling Motors achieved a sales record of 95,059 complete vehicles, of which 38,752 units were JMC-series light trucks. In the first quarter of 2008, the car maker sold 10,026 light trucks, including 8,190 units sold domestically and 1,836 exported units, up 36.3 per cent in total sales volume.

Based in Nan Chang, the Hero brand believes that its tyres combine durability and stability, blending wear resistant tread compounds with zigzag sipes for improved levels of wear and grip.