Falken’s UK Tyre Sales Soar 30% in 2008

Falken representatives are reporting that the Japanese brand saw UK sales shoot up 30 per cent in 2008, “making Falken in the UK the largest growth area for Falken in Europe if not the world.” The aim is to make Falken a leading brand in the mid-range segment, a part of the market that industry observers expect to swell further as the economic climate appears to be prompting premium customers to look for more competitively priced alternatives.

Jon Limmer, Falken brand manager, commented: “Our dealer network have embraced the simple structure we have implemented which reflects the Micheldever policy of ‘right product, right price, right time.’ Consistency is crucial to the development of any program and we have enjoyed this for some time with Falken. We work together as a partnership and the results are there for all to see.

“We have seen some brands enter the mid range sector but a couple of mugs, key rings or baseball hats does not make a tyre mid range. This takes time to develop and the history of Sumitomo, the sixth largest manufacturer in the world and producer of Falken, goes back nearly 100 years”. Limmer explained that the company has a number of “exciting plans for Falken” in 2009.

Alan Baldwin, Micheldever sales director, added: “2008 saw significant growth in UK sales of mid-range brands, and Falken really capitalised with the introduction of a stunning new asymmetric range and a dealer programme that brings exceptionally competitive prices for a brand of premium quality heritage.”