Delticom Stores Granted TÜV Shopping Seal of Approval

European online tyre retailer Delticom has expressed ‘delight’ that its online shops have been given the seal of approval by German certifier TÜV. Starting with the company’s German ReifenDirekt.de site, fifteen of Delticom’s shopping websites have been awarded TÜV S@fer Shopping status, and the company hopes this distinction will signal to customers a safer and comfortable online purchase.

There are strict requirements for the TÜV award, which is renewed every year in extensive tests. The certification focuses on a number of areas, including user-friendliness and transparency. Amongst other site qualities, TÜV requires that online customers find a clear menu navigation that allows them to complete the purchase process easily. Whether or not a site assures the protection of consumer data is another important factor taken into account.

The TÜV certificate S@fer Shopping seal of approval, comments Delticom, creates trust between the customer and the online provider. The company adds that customers wanting to buy tyres online should therefore pay attention to such ‘evidence of trustworthiness’, as they help consumers to distinguish respectable from dubious Internet providers.