Conti Canada Sponsors BMW Program

Continental Tire Canada said it is continuing sponsorship of the BMW Winter Driver Training programme. The programme includes the BMW Winter Driver Training, recently held at the International Club Academy Racing (ICAR) in Mirabel, Quebec, which teaches participants key maneouvres such as emergency braking and avoidance, front and rear wheel skid control, 180-degree turns, and drifting.

“We are very proud to support BMW in its new programme”, said Maiti Leinss, Continental Canada’s marketing coordinator. “We see this programme as a great initiative for more safety on Canadian roads by promoting the importance of a good winter tyre and a trained driver.” (Tire Review/Akron)