Chinese Tyre Brands Target UK Buyers at Brityrex09

Chinese tyre manufacturers and wholesalers are targeting the UK market for increased export sales, with a growing number of exhibitors taking advantage of the opportunities presented by September’s Brityrex exhibition in Manchester. In the past month, a large number of Chinese suppliers have confirmed their involvement with the show as producers seek expanded international business to offset reduced domestic demand. Among companies now signed-up are Koryo Tyres industrial, Long March, Qingdao Odyking Tyre Company, Shandong Wanda Boto Tyre, Star Tyre Group of Shanghai and Techking Tires.

“We are taking more enquiries and bookings from China than any other country apart from the UK at the present time,” explains Paul Farrant of show organiser ECI International. “China has such massive production capacity that it needs to sell more product overseas to compensate for lower demand at home. Brityrex is seen as a gateway to the UK market which is why exhibitors are so keen to get involved in the show.”

Although China is setting the pace, UK and other international exhibitors continue to support the exhibition. Other new bookings include North West Tyres, Absolute Air Solutions, CGS, DQN Du Quesne, Cats Eye, the India Rubber Board, Interstate Tire & Rubber, JIA Sources International, TAG Automotive, Treadsetters and Value Tyres from New Zealand.

Online pre-registration

As exhibitors continue to take a positive view of the UK tyre and equipment market, ECI has confirmed that show visitors will be able to take advantage of its online pre-registration service with effect from 1 March. Pre-registration guarantees fast-track entry on each of the three show days and delegates have the added benefit of receiving regular news and information in the lead up to the event, helping them plan their time most productively. Online registration is available at www.eci-international.com.

Brityrex09 will take place from the 22-24 September 2009 at Manchester Central, formerly known as G-Mex. The show is sponsored by the NTDA, which will stage its highly popular Annual Dinner and TAFF Awards presentation as part of the event, on the evening of 23 September.